PPC Specialist
Company: LASSO Inc
Location: San Diego
Posted on: April 25, 2024
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Job Description:
Company Overview:
Lasso MD, a revered player in the dental industry, specializes in
augmenting patient inflow for dental practices through a blend of
marketing finesse and cutting-edge software solutions. By endorsing
a culture of innovation and client-centric service, we've garnered
accolades and endorsements from notable names in the sector. Our
objective is to weave marketing automation into a predictable,
repeatable framework for driving fresh patient leads, thereby
propelling our client businesses toward a trajectory of growth and
sustainability.
Position Summary:
We are on the lookout for an adept Paid Ads Specialist to join our
overseas team, charged with the orchestration and optimization of
pay-per-click (PPC) marketing endeavors across various platforms,
notably Google. The role is pivotal to steering paid search
campaigns in alignment with budget stipulations for each client,
while synergizing with the SEO division to amplify ROI, catalyze
traffic influx, and cultivate customer engagement.
Salary Range: $25,000 - $32,000 (U.S.)
Key Performance Indicators:
Architecting campaigns that resonate with positive ROI vibes across
client portfolios.
Escalating client expenditure by a minimum of 10% monthly,
underscored by articulate value exposition.
Garnering a minimum of two client commendations monthly, courtesy
of exemplary performance and client rapport.
Qualification Spectrum:
A solid footing in paid search realm with 3-5 years of experience,
encompassing both search and social facets.
A laudable track record in juggling client liaisons alongside paid
ads campaign management.
Proficiency in search platforms such as Google Ads and Facebook
Ads.
Acumen in leveraging analytical and competitive tools like Google
Analytics, SEMRush, SpyFu, and Google Data Studio.
Expertise in utilizing Google Ads Editor, paired with a robust
understanding of MS Excel functionalities (vlookup, pivot tables,
data visualization).
Stellar communication skills, both written and verbal, complemented
by interpersonal prowess.
Background in Dental and/or Medical sector would be a feather in
the cap, though not a strict prerequisite.
Role Dynamics:
As our Overseas Paid Ads Specialist, you will be the linchpin
managing the day-to-day motions of multiple paid search accounts,
whilst maintaining a vibrant communication channel with our
clients.
Delve into data analytics to unearth insights, propose, and
incarnate strategies for elevating client program performance.
Acquire a solid grasp of organic optimization best practices,
effectively conveying knowledge and client deliverables.
Engage in daily campaign stewardship encompassing campaign
crafting, account revamping, expansion, optimization, testing, and
innovative explorations.
Stay abreast of evolving technology and industry dynamics to ensure
clients benefit from the latest technological advancements.
Foster a rapport with clients through regular reporting, creative
counsel, and solution-oriented approaches to enhance client
satisfaction and fortify relationships.
Champion a culture of teamwork, collaboration, and intellectual
inquisitiveness to drive collective growth and
knowledge-sharing.
Keywords: LASSO Inc, Indio , PPC Specialist, Other , San Diego, California
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