CRM Campaign Strategy Lead
Company: VirtualVocations
Location: Vista
Posted on: May 13, 2025
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Job Description:
A company is looking for a CRM Marketing Campaign Strategy Lead
who will manage customer journeys and campaigns across various CRM
touchpoints.
Key Responsibilities
Build and manage complex customer journeys and strategic plans for
email, push, SMS, and in-app campaigns
Develop campaign briefs and oversee creative and marketing
automation processes to ensure timely execution
Analyze customer data and collaborate with cross-functional teams
to create effective CRM strategies that meet KPIs
Required Qualifications
Minimum 5 years of experience in CRM marketing strategy and
campaign planning
Expertise in email, SMS, and push-notification best practices and
regulations
Experience with A/B testing methodologies and performance
measurement
Familiarity with tools like Asana, Airtable, and enterprise CRM
systems such as Salesforce Marketing Cloud or Braze
Strong understanding of customer behavior and data-driven CRM
automation plans
Keywords: VirtualVocations, Indio , CRM Campaign Strategy Lead, Other , Vista, California
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